Managing the Tourist Destination

ISBN-13: 9781844800971 / Angielski / Miękka / 2010 / 337 str.

Frank Howie

Opis

Fully illustrated with case studies, this book introduces both the theory and practice of destination management and related professional and academic areas. With student exercises, questions and discussion points throughout, Managing the Tourist Destination provides comprehensive textbook coverage for students on higher education and professional courses. Inter-relating theory and practice throughout, Frank Howie provides a comprehensive guide to the planning, management and sustainable development of tourist destinations. Considering both professional and academic aspects of the subjects, Howie examines the differing demands of a variety of types of destination - from big cities and resorts to rural and protected areas. Illustrated throughout with informative figures and photographs, the text is fully supported with questions and exercises to aid self-study.