ISBN-13: 9780749480622 / Angielski / Miękka / 2018 / 288 str.
ISBN-13: 9780749480622 / Angielski / Miękka / 2018 / 288 str.
Buying, merchandising and the supply chain are inextricably linked. Product merchandisers play a key role within retail, as profits can be affected by how successfully they undertake their work. Merchandisers set prices to maximise profits and manage the performance of ranges, planning promotions and mark-downs as necessary. They also oversee delivery and distribution of stock and deal with suppliers. Their connection with and understanding of the supply chain is vital. Supported by theories, explanations and real-life examples, Managing the Retail Supply Chain looks at concepts and core themes that run across all sectors.Many businesses use a one-size-fits-all solution for any issues which arise, leading to big problems. Managing the Retail Supply Chain presents bona fide cases of different business models adopted by a variety of companies, such as Peacocks, Dreams and TK Maxx. Covering basic principles of retail supply chain, KPIs, merchandise planning and demand planning, as well as omnichannel, vertical integration, on-shelf availability and e-commerce, Managing the Retail Supply Chain is an essential guide for anyone involved in or studying retail supply chains and merchandising.