Managing the Football World Cup

ISBN-13: 9781137373663 / Angielski / Twarda / 2014 / 248 str.

Stephen Frawley; Daryl Adair

Opis

Managing the Football World Cup explores areas often overlooked by project management and business studies researchers. Therefore considering the global impact of the Football World Cup it is time for a detailed examination of the planning, organization, management, implementation and related commercial features of this mega-sport event.

Spis treści

1. Managing the World Cup: Managerial Dimensions; Stephen Frawley and Daryl Adair 2. Managing World Cup Legacy; John Horne 3. Using New Media to Engage Consumers at the Football World Cup; Adam Karg and Daniel Lock 4. Broadcasting the World Cup; Harry Arne Solberg and Chris Gratton 5. Ambush Marketing and the Football World Cup; Simon Chadwick, Ran Liu and Des Thwaites 6. The Challenge of Utilising World Cup Venues; Holger Preuss, Harry Arne Solberg and Jens Alm 7. World Cup Stadium Development and Sustainability; Les Street, Stephen Frawley and Sarah Cobourn 8. Beyond the Stadium: Football World Cup Fan Fests and Global Live Sites; Simone Eisenhauer, Daryl Adair and Tracy Taylor 9. Managing Transport at the Football World Cup; Eva Kassens-Noor 10. Managing Security at the World Cup; Kristine Toohey and Tracy Taylor 11. An Evaluation of the FIFA Governance Reform Process of 2011-2013; Roger Pielke, Jr. 12. Managing the World Cup: Future Research; Stephen Frawley and Daryl Adair

O autorze

Stephen Frawley is the Director of the Australian Centre for Olympic Studies at the UTS Business School, situated at the University of Technology, Sydney, Australia. He has published widely on the organization and impacts of mega-events including the Olympic Games and the Football World Cup.

Daryl Adair lectures in Sport Management and is the Deputy Director of the Australian Centre for Olympic Studies at University of Technology, Sydney, Australia. He has published papers on the Olympic Movement and the management of the Football World Cup.