Managing the Cultural Business: Avoiding Mistakes, Finding Success

ISBN-13: 9780367821319 / Angielski / Miękka / 2020 / 394 str.

Michela Addis; Andrea Rurale

Opis

The global health crisis greatly has amplified pre-existing challenges in the creative industries. This text analyses classic management problems, illuminating strategic mistakes made in overcoming such challenges and providing case-based insights into real world examples from Italy - the world's leading cultural sector.

Spis treści

1. A Call to Revise Cultural Business Management  2. Cultural Business Models  3. Strategic Thinking in the Arts  4. Agile Management in the Arts  5. Arts Performance Measurement  6. Data Analysis and the Arts  7. Understanding the Arts Customer  8. Segmenting for Arts Marketing  9. Strategic Fundraising in the Arts  10. Corporate Communication and the Arts  11. Economic Impact and the Arts