ISBN-13: 9780815722045 / Angielski / Twarda / 2011 / 149 str.
ISBN-13: 9780815722045 / Angielski / Twarda / 2011 / 149 str.
In this work, Lieberthal summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation.