Managing in the Global Economy

ISBN-13: 9781138178786 / Angielski / Twarda / 2017 / 400 str.

Richard M. Steers; Luciara Nardon

Opis

This is a primer on the challenges and prospects of international management, with a particular emphasis on developing global managers who are skilled in economics, strategy, and general management. In addition, the authors help readers develop an in-depth understanding of the role of cultural differences in managerial effectiveness.

Spis treści

Preface; Part I. The Emerging Global Economy; 1. Managing in the Global Economy: An Introduction; 2. Challenges and Prospects of Globalization; 3. Economic Foundations of Global Business; 4. National Trade Policy and Competitive Advantage; 5. Legal and Political Foundations of Global Business; 6. Economic Integration and Regional Trading Blocs; Part II. Culture, Organization, And Strategy; 7. Cultural Foundations of Global Business; 8. Assessing Cultural Differences; 9. Organizing for Global Business; 10. Developing Global Business Strategies; 11. Building Global Strategic Alliances; 12. Strategies for International Negotiation; Part III. Managing Global Operations; 13. Staffing Global Operations; 14. Managing a Competitive Global Workforce; 15. Managing Total Quality and Employee Involvement; 16. Managing Multicultural Teams; 17. Managing in the Global Economy: A Field Project; About the Authors; Name Index; Subject Index

O autorze

Richard M. Steers, Luciara Nardon