ISBN-13: 9780743231565 / Angielski / Miękka / 2003 / 400 str.
Professional service firms differ from other business enterprizes in two distinct ways, firstly, they provide highly customised, thus cannot apply many of the management principles developed for product based industries. Secondly, professional services are highly personalized, involving the skills of individuals. Such firms therefore compete not only for clients but also for talentaed professionals.