ISBN-13: 9780415362290 / Angielski / Miękka / 2005 / 364 str.
ISBN-13: 9780415362290 / Angielski / Miękka / 2005 / 364 str.
Modern technology and innovation are vital to the success of all companies, be they hi-tech firms or companies seemingly unaffected by technology and innovation; whether established firms or business start-ups. This book focuses on understanding technology as a corporate resource, covering product development, design of systems and the managerial aspects of new and high technology. Topics investigated include:
The wide-ranging experience of the teachers and experts contributing to this book has resulted in an integrated, multi-disciplinary, textbook that provides an introductory overview to managing technology and innovation in the twenty-first century.
This text is essential reading for students of business and engineering concerned with technology and innovation management.