Managing Technology Entrepreneurship and Innovation

ISBN-13: 9780415677219 / Angielski / Twarda / 2015 / 274 str.

Paul Trott; Dap Hartmann; Victor Scholten

Opis

Managing Technology Entrepreneurship and Innovation is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors considerable experience mentoring students as they turn their technological ideas into real-life business ventures. .

The text is separated into three parts providing a roadmap for successful entrepreneurial projects:

Part I focusses on how to create your venture, turning technology into businesses and how to link together entrepreneurship and innovation

Part II shows you how to grow your venture and make it profitable, looking at the early development of academic spin-outs and how to adapt your technology to the customers needs.

Part III takes you through the day-to-day running on your business; whether to adopt a contingency or contextual approach, how to develop new products and services and alternative options for growth.

With a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools."

Spis treści

Part I: Creating the Venture  1. How Entrepreneurship and Technological Innovation are Bound Together 2. Visioning the Future for a New Venture  3. Inventive Problem Solving and Brainstorming  4. Framing the Technological Opportunity  Part II: Developing the Venture  5. Developing a Business Model  6. Innovation Systems- CIM  7. Academic Spin-outs  8. Lead Users for Market Entry  Part III: Managing the Entrepreneurial Firm  9. What Pattern of Development and Diffusion can Entrepreneurs Expect  10. Entrepreneurship in Context  11. Developing New Products in the New Venture  12. Expectations of Entrepreneurs and Patterns of Growth