Managing Sustainable Luxury and Digitalization

ISBN-13: 9781032501772 / Twarda / 2024 / 144 str.

Switzerland) Seele Peter (USI Lugano

Opis

This book offers new transdisciplinary perspectives on luxury, exploring the topical phenomenon of digitally retouched (censored) and blockchain-secured (sensored) luxury watches and outlining implications that emerge for the field of luxury studies and managerial practice.

Spis treści

Foreword

Thomaï Serdari

Introduction

Chapter I. Defining Luxury in the Watch Industry: Exploring the Gestalt of Swiss Luxury Watches

Chapter II. Trends and Challenges in the Swiss Luxury Watch industry: Insights from an Expert Survey

Chapter III. Luxury Watches and Ethical Hubris: A Comparative Overview Of Illustrative Cases

Chapter IV. Gestalt-Switch of Luxury Products: Exploring pitfalls of inconsistent value expressions in conspicuous consumption

Chapter V. "Some of my customers […] take off their Rolex prior to a client meeting" Luxury Display at Work and the Social (Re)Construction of the Organizational Image

Chapter VI. The transitory Janus-face of Surveillance: Studying Blockchain-Based Product Identifiers in the Swiss Luxury Watch Industry

Chapter VII. Censored and sensored luxury: a new theory, combining retouching of public luxury display and digital product identifiers

Chapter VIII. Future Outlook: How cutting-edge technologies and new consumer generations reshape the luxury environment

O autorze

Mario D. Schultz is currently a postdoctoral researcher at the Ethics and Communication Law Center (ECLC), Faculty of Communication, Culture and Society, Università della Svizzera italiana (USI), and prospective assistant professor of International Management at the Franklin University Switzerland.

Peter Seele is a Full Professor for Corporate Social Responsibility and Business Ethics at the Università della Svizzera italiana (USI), Switzerland.