Managing Strategic Design

ISBN-13: 9781137325945 / Angielski / Miękka / 2014 / 356 str.

Ray Holland

Opis

Blending theory with a wealth of practical applications and examples, this book provides a long overdue consideration of design and its strategic role within businesses and organisations. Suitable for students and practitioners, the authors redefine design and emphasise its power to contribute to management throughout the organisation.

Spis treści

PART I: INTRODUCING STRATEGIC DESIGN 1. Strategic Design 2. Planning Strategic Design PART II: MANAGING STRATEGIC DESIGN AT CORE BUSINESS LEVEL 3. Design-led Branding 4. Design-driven Innovation 5. Establishing Design in the Organisation PART III: MANAGING STRATEGIC DESIGN AT CORPORATE LEVEL 6. Design-driven Organisation 7. Triple Bottom Line Organisation 8. Strategic Design Model for E-Business 9. Strategic Design for the Public and Voluntary Sectors.

O autorze

Ray Holland is Honorary Associate Professor, Brunel University, UK.

Busayawan Lam is a Lecturer at Brunel University, UK.
 

Blurb

Managing Strategic Design emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations.

Taking an engaging and inspiring approach, this book will help design students and graduates to apply new concepts of design management in their works and to use design strategically to achieve organizational visions and targets. This is an essential text for managers, practitioners and students.

Key benefits:
• Integrates design and management theory with a wealth of practical applications and examples
• Framed around the ''4Ds'' model