Managing Quality Cultural Tourism

ISBN-13: 9780415642378 / Angielski / Miękka / 2012 / 140 str.

Priscilla Boniface

Opis

This book looks at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. The author uses a marketing approach to identify the needs of all those concerned.

Spis treści

Section 1: Introduction 1.1 The situation of cultural tourism Section 2: Components 2.1 The user 2.2 The presenter 2.3 The item Section 3: Objectives 3.1 Attracting 3.2 Detracting 3.3 Educating and Informing 3.4 Entertaining 3.5 Commercialising Section 4: Conclusion 4.1 Cultural tourism now and for the future Glossary References Select Bibliography Index

O autorze

Center for Travel and Tourism, Priscilla Boniface (University of Northumbria)