Managing Media and Digital Organizations

ISBN-13: 9783319712871 / Angielski / Twarda / 2019 / 687 str.

Eli M. Noam

Opis

It is also a work that helps advance the entire field-the management of information resources and products-to a more central role in business analysis more generally. This book is designed to help those already in the sector or those joining it to become creative managers and managerial creatives.

Recenzje

 "It is eloquently written, which makes it approachable. It is relevant ... for graduate students and professionals with an aspiration to act with practical relevance and skill. ... The book does exactly what it is supposed to do ... . It acts as guide and foundation for any well-versed generalist that we can only hope we aspire our students to become. For all else, it caters to the curiosity of the reader to learn more and develop oneself as a media manager in the world today." (Sven-Ove Horst, International Journal on Media Management, Vol. 24 (2), 2022)

Spis treści

1. Introduction

2. The Information Environment

3. Production Management in Media and Information

4. Technology Management in Media and Information Firms

5. Human Resource Management for Media and Information Firms

6. Financing Media, Information, and Communication

7. Intellectual Asset Management

8. Managing Law and Regulation

9. Demand and Market Analysis for Media and Technology

10. Marketing of Media and Information

11. Pricing of Media and Information

12. Distribution of Media and Information

13. Accounting in Media and Information Firms

14. Strategy Planning in Media and Information Firms

15. Concluding Observations

O autorze

Eli M. Noam is Professor of Finance and Economics, the Garrett Chair of Public Policy & Business Responsibility, Columbia University Business School, and the Director of the Columbia Institute for Tele-Information. He has served as Public Service Commissioner for New York State, and on the White House IT advisory board. His thirty-one books include: Who Owns the World’s Media; Broadband Networks, Smart Grids and Climate Change; Media Ownership and Concentration in America; Interconnecting the Network of Networks; Television in Europe; and Peer to Peer Video. He received his BA, MA, PhD (Economics) and JD degrees from Harvard University, and honorary doctorates from Munich and Aix-Marseille universities.