Managing Media Work

ISBN-13: 9781412971249 / Angielski / Miękka / 2010 / 320 str.

Mark Deuze

Opis

Managing Media Work explores the ways media industries function, how media professionals manage their careers, how media industries engage with creativity and innovation, and how to make sense of this in ways to empower aspiring professionals (as well as those who want to research media management and production). While students who want to enter a media industry may understand the impact the industry has on audiences and politics (as these are the dominant areas of mass communications research and courses offered), these students generally are not empowered to understand how and why the industry works as it does, nor how contemporary worldwide societal shifts and trends such as globalization, digitalization, convergence, and individualization affect the everyday managerial and creative practices in the industry. The chapters in Managing Media Work address and answer these issues and needs. Key Features: Brings together world-class scholars from a wide variety of disciplines, each addressing general or particular concerns about the conditions and changing nature of (new) media work in different areas of the creative industries. Addresses these concerns in three key domains new media work; media professions; and media management. By explaining, contextualizing, and thus understanding the changing nature and management of media work, this book not only prepares media students to become competent media practitioners, but it also enables them to become competent citizens in the contemporary mediapolis: society as a mediated public space where media underpin and overarch the experiences of everyday life. By focusing on the similarities of issues facing different professions and fields of cultural production, Managing Media Work acknowledges the boundaryless career path of media and communication graduates, who will be moving from job to job, within and between converging multiple media organizations and conglomerates. As such, this b