Managing Markets and Customers Revised Edition: Revised Edition

ISBN-13: 9780080557397 / Angielski / Miękka / 2009 / 132 str.

Elearn

Opis

More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful. Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.

Spis treści

introduction A customer facing culture; Chapter 1 A framework for market orientation; Chapter 2 Customer value; Chapter 3 Positioning, branding and pricing; Chapter 4 Customer Challenge; Chapter 5 Competitive advantage;

O autorze

By Elearn, Elearn training company