Managing Major Sports Events: Theory and Practice

ISBN-13: 9780367345945 / Angielski / Miękka / 2020 / 522 str.

Milena M. Parent; Aur?lia Ruetsch

Opis

Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability.

Spis treści

1. Introduction: The World of Major Sports Events,  2. Why Bid for Sports Events?,  3. How to Bid for an Event,  4. Leading and Setting Up an Organising Committee,  5. Planning Major Sports Events,  6. Financing Major Sports Events,  7. Marketing, Sponsorship, and Look-Feel,  8. Human Resources: Building High Functioning Organising Committees,  9. Volunteer Workforce,  10. Culture In-house, Outside, and All Around,  11. Stakeholder Relations and Protocol,  12. Communications and Media,  13. Digital and Social Media,  14. Technology,  15. Venues and Venuisation,  16. Risk Management and Readiness,  17. Security,  18. Ceremonies,  19. Games-time,  20. Closure,  21. Legacy and Sustainability