ISBN-13: 9781349327171 / Angielski / Miękka / 2012 / 300 str.
ISBN-13: 9781349327171 / Angielski / Miękka / 2012 / 300 str.
'Open Innovation' is good up to a certain point, past a certain level, however, it becomes extremely dangerous. It is crucial therefore that a companies 'sweet spot', the optimum point where open innovation is beneficial, is found before it becomes hazardous. Using strong research Francis Bidault guides the reader through this innovation journey.