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Managing Intellectual Property in the Advertising Industry - Creative Industries - Booklet no. 5
ISBN-13: 9789280519518 / Angielski / Miękka / 2015 / 120 str.
Managing Intellectual Property in the Advertising Industry - Creative Industries - Booklet no. 5
ISBN-13: 9789280519518 / Angielski / Miękka / 2015 / 120 str.
cena 152,36 zł
(netto: 145,10 VAT: 5%)
Najniższa cena z 30 dni: 143,54 zł
(netto: 145,10 VAT: 5%)
Najniższa cena z 30 dni: 143,54 zł
Termin realizacji zamówienia:
ok. 13-18 dni roboczych.
ok. 13-18 dni roboczych.
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This publication provides stakeholders and other interested parties in the advertising industry with an insight on how value is generated in the advertising industry and which intellectual property rights can be used to protect different advertising products. It discusses the management of intellectual property in the industry and introduces methodologies that can be used to value intellectual property assets in advertising.
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