ISBN-13: 9789811931024 / Miękka / 2023 / 121 str.
ISBN-13: 9789811931024 / Miękka / 2023 / 121 str.
This book explores how organisations need to manage their innovation processes in order to compete in the global marketplace. Each chapter in the book focuses on a different aspect of innovation from how to communicate ideas to commercialising innovation.