Managing Innovation and Entrepreneurship

ISBN-13: 9781452241357 / Angielski / Miękka / 2013 / 224 str.

Robert D Hisrich

Opis

The first book to look at innovation/entrepreneurship from an international perspective, this new text provides a step-by- step process for managing innovation and entrepreneurship in an organization in both turbulent and stable economic times. Authors Robert D. Hisrich and Claudine Kearney demonstrate how to manage innovation on a day-to-day basis-using a wide range of real world scenarios, theories, principles, best practices, case studies, and modern examples. The book provides detailed coverage of each aspect of the process of innovation required to achieve success, including what it takes to build an innovative and entrepreneurial organization, how to develop innovation and entrepreneurship in both individuals and teams, how to manage and operationalize innovation and entrepreneurship, how to develop a global business plan, and more.