Managing Innovation: New Technology, New Products, and New Services in a Global Economy

ISBN-13: 9781138435452 / Angielski / Twarda / 2017

John Ettlie

Opis

Intend to provide a better understanding and better management of the various causes and consequences of change that have technological implications in and around our global organizations. This text also explains the conceptual frameworks supported by original case studies for start-up companies like Askmen.com.

Recenzje

“Ettlie’s most important contribution is his grasp of both product and process innovation and his simultaneous understanding of organizational change. He is the only scholar I know who can write about R&D in one sentence and then link this to operations management in the next.”
-Thomas Astebro, Associate Professor of Strategic Management, University of Toronto, Canada

Spis treści

Part 1 Getting Started with Innovation; Chapter 1 Technological Innovation; Chapter 2 Theories of Innovation; Chapter 3 Strategy and Innovation; Part 2 The Innovation Process Unfolds; Chapter 4 R&D Management; Chapter 5 Economic Justification and Innovation; Chapter 6 New Products and New Services; Chapter 7 New Processes and Information Technology; Part 3 THE CONTEXT OF INNOVATING AND FUTURES; Chapter 8 Public Policy; Chapter 9 Globalizing Change; Chapter 10;

O autorze

John E. Ettlie