Managing Innovation: New Technology, New Products, and New Services in a Global Economy

ISBN-13: 9780750678957 / Angielski / Miękka / 2006 / 528 str.

John E. Ettlie

Opis

The central theme of this book is that integration issues must be confronted and managed in order to capture value from technological innovation. It provides a comprehensive introduction to the basic principles of technology management.

Recenzje

"Ettlie's most important contribution is his grasp of both product and process innovation and his simultaneous understanding of organizational change. He is the only scholar I know who can write about R&D in one sentence and then link this to operations management in the next."
-Thomas Astebro, Associate Professor of Strategic Management, University of Toronto, Canada

Spis treści

Getting started with innovation; Technological innovation; Theories of innovation; Strategy and innovation; The innovation process unfolds; R&D Management; Economic justification and innovation; New products and new services; New processes and information technology; The context of innovating and futures; Public policy; Globalizing change; Managing future technologies.

O autorze

John E. Ettlie