Managing Innovation: Integrating Technological, Market and Organizational Change

ISBN-13: 9781119713302 / Angielski / Miękka / 2020 / 624 str.

John R. (University of Brighton) Bessant

Spis treści

About the Authors vPreface to the Seventh Edition viHow to Use This Book: Key Features viii1 Innovation - What It Is and Why It Matters 12 Digital Is Different? 503 Innovation as a Core Business Process 704 Developing an Innovation Strategy 1155 Building the Innovative Organization 1646 Sources of Innovation 2147 Search Strategies for Innovation 2518 Innovation Networks 2779 Dealing with Uncertainty 30410 Creating New Products and Services 34911 Exploiting Open Innovation and Collaboration 40512 Promoting Entrepreneurship and New Ventures 44813 Capturing the Business Value of Innovation 50514 Creating Social Value 54515 Capturing Learning from Innovation 571Index I-1