Managing Growth: Enterprise 02.06

ISBN-13: 9781841122519 / Angielski / Miękka / 2002 / 124 str.

Roger Cartwright;Cartwright

Opis

Fast track route to the successful management of business growth

Covers the key areas of growth management, from understanding how organizations grow and the changes needed to facilitate growth, to mergers and acquisitions, franchising and alliances

Examples and lessons from some of the world's most successful businesses, including AOL, Dixons, Starbucks, and Wal-Mart, and ideas from the smartest thinkers, including Patricia Anslinger, Thomas Copeland, Peter Lorange, Baghai Mehrdad, Noel Tichy, David White and Chris Zook.

Includes a glossary of key concepts and a comprehensive resources guide

O autorze

ROGER CARTWRIGHT is a consultant and author specializing in organizational behaviour, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India.

Blurb

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world′s smartest thinkers.

ExpressExec is organized into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.