Managing Global Strategy: Developing an Effective Strategy in International Business

ISBN-13: 9780367468552 / Angielski / Twarda / 2020 / 170 str.

William H. a. Johnson

Opis

This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.

Spis treści

Part 1: Setting the Context  1. Introduction to Strategy in a Global Context  2. Techniques for analyzing the External Environment  3. Techniques for analyzing the Internal Environment  Part 2: Creating the Strategy  4. Strategic Formulation  5. Developing a Global Strategy  Part 3: Implementation Issues for the Global Strategy  6. The Important Aspect of Culture  7. Cross-Cultural Communication  8. Managing Structure  9. Leadership, Motivation and Cross-Cultural Negotiation in the Global Context  10. Managing People in the Global Context  11. Managing Foreign Market Entry  12. Managing Alliances and Acquisitions

O autorze

William H. A. Johnson is Associate Professor of Management at Pennsylvania State University Behrend, Erie, United States. His research and teaching are at the nexus of innovation, strategy and international management.