Managing Global Business

ISBN-13: 9781137348258 / Angielski / Miękka / 2016 / 462 str.

Michael (University of Greenwich Business School) Wynn-Willi

Opis

This is a brand new introductory text that offers a succinct, accessible and engaging overview of the key theories and models that underpin the global economy and international business. Packed with global case studies and with an emphasis on practical employability skills it ensures students are prepared for the workplace.

Spis treści

PART I: GLOBAL POSSIBILITIES 1. International Trade 2. International Growth and Diversification PART II: GLOBAL MARKETS 3. International Risk Analysis 4. Positioning Risk Analysis 5. Market Entry Decisions 6. International Markets PART III: GLOBAL LOCATIONS 7. Import and Export 8. Foreign Direct Investment 9. International Value and Supply Chains PART IV: GLOBAL STRATEGIES, ALLIANCES AND STRUCTURES 10. International Business Strategies 11. Global Strategic Alliances 12. Organisational Issues PART V: GLOBAL REGULATION AND FINANCE 13. The International Regulatory Framework 14. International Accounting 15. International Finance PART VI: GLOBAL MANAGEMENT OF PEOPLE 16. International Culture and Business 17. International Human Resource Management 18. Corporate Social Responsibility.

O autorze

Michael Wynn-Williams is a Senior Lecturer in International Business at Greenwich Business School, the University of Greenwich, UK.