Managing Football

ISBN-13: 9781856175449 / Angielski / Miękka / 2009 / 514 str.

Simon Chadwick; Sean Hamil

Opis

Managing Football is the first book to directly respond to the rapid managerial, commercial and global development of the sport and offers a thorough analysis of how the football industry can meet the challenges that flow from these developments.

Expertly edited by two well known specialists in football business management, it draws together the work of a world-class contributor team to form a comprehensive analysis of the most important issues facing the managers of football businesses across the world.

The cutting edge analysis examines all the important business challenges in the football industry and the management of football businesses and covers all of the key football markets including England, Spain, France, Italy, Germany, Australia, North America, China, South Africa, South Korea, the Netherlands & Belgium, and Mexico.

Managing Football is simply a must-read for anyone studying or working in football business management and is set to be an important landmark in this rapidly moving and globally expansive field.

Spis treści

SECTION 1: Managing football
1. Introduction and market overview  2. Ownership and governance  3. Finance, revenue generation and cost control  4. Broadcasting and technology  5. International and global development  6. Sport marketing and sponsorship  7. Law and regulation  8. Organising and human resource management  9. Supply chains, retailing and distribution  10. Leagues and competitions  11. Agents and intermediaries  12. Stadiums and facilities  13. Public relations and the media
SECTION 2: Managing football in the big 5
14. England  15. Spain  16. Italy  17. France  18. Germany
SECTION 3: Managing football in emerging markets
19. Australia  20. North America  21. United Arab Emirates  22. China  23. South Africa
SECTION 4: Managing football in established markets 
24. Argentina  25. Netherlands  26. Mexico  27. South Korea  28. Russia  29. Conclusions