Managing Fashion: A Management Perspective

ISBN-13: 9780815364757 / Angielski / Miękka / 2020 / 260 str.

Kaled K. Hameide

Opis

Managing Fashion covers the fashion business with a twist – a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories thus offering a deeper and more practical dimension to the addressed issues

Spis treści

1. Understanding Management  2. Managing the Fashion Supply Chain: How the Fashion Industry Works  3. Managing the Fashion Brand  4. Managing Fashion Brand Extensions  5. Managing Fashion Licensing  6. Managing Fashion Global Growth  7. Ethics and Other Fashion Management Issues

O autorze

Kaled K. Hameide is a tenured Associate Professor in the College of the Arts at Montclair State University, United States.