Managing Emotion in Design Innovation

ISBN-13: 9781466567504 / Angielski / Twarda / 2013 / 254 str.

Amitoj Singh

Opis

This book presents an emotion centered research framework titled "emoha" for design innovation. It defines emoha and underlines the importance of the developed framework in culturalization of technology and thereby design innovation. The book explains the detailed research on product styling which leads to the creation of "Emoha" and how to use it in product design.

Spis treści

Introduction

Importance of Emotions in Product Styling

Need for Studying Emotions Associated with Motorbikes

Development of an Emotion-Centered Research Framework

Research Design and Methodology

Social-Cultural Segmentation of Biking in India

Styling Differences within the Biking Segments

Generation of the Premise of Study

Literature-Oriented Research Framework

Research Traditions in Design and Emotions

Theoretical Applicability of the Research Hypothesis

Significance of the Study for Motorbike Design

Evolution of Research Methodology

Development of Biker–Bike Personality Measurement Instrument

Biker–Bike Survey Questionnaire

Sampling of Bikes and Bikers

Data Collection Procedure

Techniques Used for Data Analysis

The Sociocultural Segmentation of Biking

Bread-and-Butter Biking

Travel-and-Comfort Biking

Social-Networking Biking

Dexterous and Exploratory Biking

High-Esteem Biking

Identification of Biking Needs

Segment-Wise Comparison of Biking Needs

Mapping of Biking Needs on H-E-A-T Diagram

Mapping of Affective Experiences on the Circumplex of Emotions

Discussion

Emotive Quality of Biking Segments

Biker–Bike Personality Relationship

Bike Personality Factors

Biker Personality Factors

Comparing Bike Personality of Biking Segments

Comparing Biker Personality of Biking Segments

Emotive Quality of Biking Segments

Emotion-Centered Research Framework for Design Innovation

Salient Findings of the Study

Emotion-Centered Research Framework

Significance of the Study

References

Index

O autorze

Amitoj Singh is a pioneering PhD holder in the discipline of industrial design from India. His groundbreaking research has led to the development of the emotion-centered framework for product design. He is deeply interested in blending his rich industry experience and academic rigor to develop breakthrough and innovative products, services, and systems. Currently, he is leading product innovation projects at Samsung India Electronics Pvt. Ltd.  Before joining Samsung, he was working as an assistant professor in the Industrial Design Program at IIT Delhi. He has various international publications and patents (applied) to his credit. His specializations include emotion-centered design, design research and strategy, and disruptive innovation management.