Managing Cultural Joint Ventures: An Identity-Image View

ISBN-13: 9780367222260 / Angielski / Twarda / 2022 / 144 str.

Estonia) Kiits Kaari (Estonian Academy of Music and Theatre

Opis

This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships.

Spis treści

1. Introduction Part I Managing the Multiple Identities of Cultural Joint Ventures 2. Multiple Organizational Identities Within Cultural Joint Ventures 3. Managing Interorganizational Identities 4. Cases and Managerial Implications of Cultural Joint Ventures Part II Managing the Multiple Images and Brand Relationships of Cultural Joint Ventures 5. Multiple Brand Identities and Images in Cultural Joint Ventures 6. How to Manage and Join Multiple Brands 7. Cases and Managerial Implications Part III Bridging the Multiple Identities and Images of Cultural Joint Ventures 8. Components of an Identity-Image View of Cultural Joint Ventures 9. Organisational Structure, Culture, and Practices – Enabling or Hampering Boundary Crossing 10. Facing the Challenges in Cultural Joint Ventures - Managerial Implications 11. Capturing the Joint and Separate Organisational Identities, Brands and Practices 12. Cases and Managerial Implications of Cultural Joint Ventures Part IV Future of Cultural Joint Ventures 13. Key Future Trends for Cultural Joint Ventures Part V Final Words 14. Concluding on the Key Points 15. Towards a Model on Identity-Image Management of Cultural Joint Ventures