Managing Corporate Legitimacy: A Toolkit

ISBN-13: 9781906093945 / Angielski / Twarda / 2013 / 251 str.

Dorothee Baumann-Pauly

Opis

* Develops an assessment tool that enables us to look behind the facade of corporate social responsibility
* Outlines which organizational elements need to be in place to realize the political role of corporations in global governance
* Empirically assesses five Swiss multinationals
* Provides practical and detailed guidance for implementing corporate citizenship and managing corporate legitimacy

Today, many large multinational corporations claim to conduct business in a socially responsible manner, yet no tools exist to assess whether and to what degree they have systematically revised their business practices to take on these new responsibilities. Managing Corporate Legitimacy addresses these research gaps by clarifying the role of the corporation as a private actor in global governance at conceptual and empirical levels; by contributing to our theoretical understanding of CC as a new phenomenon in globalization; and by furthering the development of appropriate approaches to CC in practice through its toolkit.

The book develops tools for assessing corporate citizenship (CC), the concept that describes the political role of corporations in global governance. Building on theories in political science, corporate citizenship establishes a new role for the corporation in the global economy. The failure of many governments to provide basic rights for their citizens has given rise to the expectation that globally operating corporations should step in and fill governance gaps, for example in the area of human rights.

The tools developed in this book provide practical and detailed guidance for implementing and embedding CC and managing corporate legitimacy. It will be essential reading for practitioners looking for ways to legitimize their engagement with societal issues and for academics considering how we can better measure the engagement of business with CC.

Spis treści

1. Global rules — private actors: The role of the MNC in global governance1.1. MNCs in global governance1.2. Research gaps1.3. Aim of the research1.4. Structure of the research2. Mapping the theoretical foundations for defining the role of the MNC in a global economy2.1. Theoretical background and key concepts2.2. New theoretical developments in political science and business administration3. Bridging theory and practice — Developing an assessment tool for corporate citizenship3.1. Developing an ideal of CC3.2. Putting CC into practice3.3. Results of expert interviews and analysis of best practices3.4. Learning to implement CC3.5. Developing the assessment tool4. Assessing corporate citizenship — an empirical study of Swiss UNGC participants4.1. The methodological approach to the empirical study4.2. Case study results—implementation of CC according to three dimensions4.3. Summary of empirical results4.4. Limitations of the empirical research5. Discussion of the empirical findings5.1. Practical implications5.2. Theoretical implications6. Refining the assessment tool6.1. Introducing an issue-specific dimension to the assessment of CC6.2. Prioritizing issues and maintaining corporate legitimacy7. Conclusions and further researchBibliographyAppendices

O autorze

Dorothée Baumann-Pauly