Managing Brands

ISBN-13: 9780077117481 / Angielski / Miękka / 2009 / 560 str.

Sylvie Laforet

Opis

Offers a fresh look at brand management and strategy and the pivotal role of branding in business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.