Managerial Economics: Analysis, Problems, Cases

ISBN-13: 9780470009932 / Angielski / Miękka / 2006 / 768 str.

Lila J. Truett; Dale B. Truett; Truett J. Lila

Opis

Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet.

• Walks readers step by step through specific types of problems, including elasticity calculations, cost minimization, and profit maximization.
• Shows how real-world firms have addressed issues discussed in the book.
• Emphasizes the global aspects of managerial economics and its application in the international marketplace.

Spis treści

PART 1: THE FIRM AND ITS ENVIRONMENT.

1. Introduction, Basic Principles, and Methodology.

2. Revenue of the Firm.

3. Demand Analysis and Estimation.

4. Economic Forecasting.

PART 2: PRODUCTION, COST, AND PROFIT MAXIMIZATION.

5. Production Analysis.

6. Cost of Production.

7. Profit Analysis of the Firm.

PART 3: MARKETS AND THE BEHAVIOR OF THE FIRM.

8. Perfect Competition and Monopoly: the Limiting Cases.

9. Monopolistic Competition and Oligopoly.

10. Games, Information, and Strategy.

11. Topics in Pricing and Profit Analysis.

12. Factor Markets and Profit–Maximizing Employment of Variable Inputs.

PART 4: ANALYSIS OF PROJECT DECISIONS.

13. Fundamentals of Project Evaluation.

14. Risk in Project Analysis.

PART 5: THE FIRM AND THE PUBLIC SECTOR.

15. Economics of Public Sector Decisions.

16. Legal and Regulatory Environment of the Firm.

Index.