Managerial Economics

ISBN-13: 9781118808948 / Angielski / Miękka / 2014 / 576 str.

William F. Samuelson

Opis

Samuelson & Marks' Managerial Economics, 8th Edition provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives. This text illustrates the central decision problems managers face and provide the economic analysis they need to guide these decisions.

Spis treści

Chapter 1 Introduction to Economic Decision MakingSection I: Decisions within FirmsChapter 2 Optimal Decisions Using Marginal AnalysisChapter 3 Demand Analysis and Optimal PricingChapter 4 Estimating and Forecasting DemandChapter 5 ProductionChapter 6 Cost AnalysisSection II: Competing within MarketsChapter 7 Perfect CompetitionChapter 8 MonopolyChapter 9 OligopolyChapter 10 Game Theory and Competitive StrategyChapter 11 Regulation, Public Goods, and Benefit-Cost AnalysisSection III: Decision-Making ApplicationsChapter 12 Decision Making under UncertaintyChapter 13 The Value of InformationChapter 14 Asymmetric Information and Organizational DesignChapter 15 Bargaining and NegotiationChapter 16 Linear ProgrammingChapter 17 Auctions and Competitive Bidding (available online)