Management of Innovation and Product Development: Integrating Business and Technological Perspectives

ISBN-13: 9781447169949 / Angielski / Miękka / 2018 / 377 str.

Marco Cantamessa; Francesca Montagna

Spis treści

1. Innovation in business and society.- 2. Technological knowledge and organizational learning.- 3. The many types of innovation.- 4. The dynamics of innovation.- 5. Fundamentals of technology forecasting.- 6. The many approaches to innovation strategy.- 7. Business model innovation.- 8. Innovation strategy as the management of competencies.- 9. Innovation strategy as project portfolio management.- 10. Organizing product development activities.- 11. The product development process.- 12. Project management for product development.- 13. From market research to product positioning.- 14. Specifying the product.- 15. Designing the product.- 16. Design and redesign of product architecture.

O autorze

Marco Cantamessa is a professor of Management of Innovation and Product Development at the Department of Management and Production Engineering of Politecnico di Torino. He has had a number of lecturing appointments at other European universities and business schools such as EPFL, SIMT, ESCP. He has authored or co-authored more than one hundred scientific papers, of which several have appeared in international refereed journals. A founding member of The Design Society, where he currently serves on the Advisory Board, he is also member of INFORMS, PDMA and SMS. He is a member of the Editorial Board of the Journal of Engineering Design and has served on the Scientific Boards of a number of international conferences. Since 2008 he is President and CEO of I3P, one of the leading European university incubators. Since 2014 he is President of PNICube, the Italian association of university incubators.

Francesca Montagna, Ph.D, is assistant professor at Politecnico di Torino where she teaches Management of Innovation and Product Development at the Department of Management and Production Engineering of Politecnico di Torino. She teaches also at MBA programs of other universities (e.g. LUISS in Rome) and actively collaborates in educational programs for managers, entrepreneurs and policy makers. Research topics range from Management of Innovation, Engineering Design and Decision Making. These themes are deepened through innovation projects in the private and public sector. She is member of Design Society, has authored or co-authored diverse academic papers and usually serves as reviewer on international conferences and academic journals such as RED or IJPR. Often she is expert evaluator of funding project proposals at national and international level.

Blurb

Presenting an integrated and holistic perspective on innovation management, and product design and development, this monograph offers a unique and original understanding of how these two perspectives are interconnected. This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy, and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects, and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, business and engineering, this book is also intended for managers and entrepreneurs.