Management of Event Operations

ISBN-13: 9781138126862 / Angielski / Twarda / 2015 / 304 str.

Julia Tum; Philippa Norton

Opis

The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager. The approach is pragmatic and is dictated by practical consequences and considerations, which are so important to an event manager who balances many views and needs from diverse stakeholders.

Spis treści

Introduction; An overview of operations: The events organisations and project management; Assessing customer needs; How operations achieve strategic objectives; Managing inter-relationships within the event industry; An inner-view of operations: Planning and control of an event project and its implementation; Forecasting techniques and capacity management strategies; Scheduling, inventory and time management; Resource decisions; Overall quality: Managing staff motivations; What quality awareness offers; Project evaluation; Doing it differently; Glossary; Index

O autorze

Julia Tum, Philippa Norton, J. Nevan Wright