Management of Business for CAPE (R) Unit 2: Volume 2

ISBN-13: 9780521713856 / Angielski

Peter Stimpson

Opis

A range of resources for CAPE has been specially developed to meet the requirements of the CAPE syllabus.

Spis treści

UNIT 2: Applications in management: Major decisions in production and factors involved in production, Dimensions of and strategies for production planning, Quality - dimensions of and methods of improving it, Total quality management, Productivity, Marketing - the concept of marketing and the roles of marketing in society, Marketing management, Marketing research, Principles of segmentation, Product management, Pricing strategy, Distribution strategy, Promotion strategy, Consumer behaviour, The nature, characteristics and challenges of entrepreneurship, Skills required for small business mangement, Micro-and macro-environmental factors which affect small businesses, Assistance for small businesses.