Management as an art: shaping the image of the organization

ISBN-13: 9786205408261 / Angielski / Miękka / 72 str.

Rudolf Gabrielyan

Opis

What is image and why is it important? The consequences of an unfavorable image affect the company's operations, creating problems that require both financial and time costs. If a negative image is formed in the minds of consumers, the company suffers from a decrease in the number of customers and, consequently, in sales. Attracting customers and winning their loyalty becomes one of the key problems facing companies. In such circumstances, the implementation of a competent policy of market positioning allows consumers to navigate the market when choosing goods and services.

O autorze

In his young years, Rudolf has such big projects under his belt as the rebranding of a commercial bank and the restructuring of foreign enterprises. The author is distinguished by his unconventional approach to strategic management and marketing, which does not recognize the outdated principles of the last century, but encourages new tactics possible in the process of globalization.