Management: The Basics

ISBN-13: 9780367775131 / Angielski / Twarda / 2022 / 214 str.

Morgen Witzel

Opis

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.

Spis treści

1. Introduction: what is management?  2. Strategy  3. Managing people  4. Managing organizations  5. Production  6. Marketing  7. Finance  8. Knowledge and technology  9. Globalization and culture  10. The manager

O autorze

Morgen Witzel is a lecturer and Fellow of the Exeter Centre for Leadership at The University of Exeter Business School, UK. His recent publications include Post-Pandemic Leadership (edited, Routledge 2022) and A History of Leadership (Routledge 2019).