ISBN-13: 9783030722906 / Angielski / Miękka / 2022
ISBN-13: 9783030722906 / Angielski / Miękka / 2022
Competition is present for almost every sector nowadays. Therefore, it is vital for companies to develop a set of strategies in order to survive in the competitive environment of a globalized world. This book discusses how and why not every strategy is appropriate for every sector. The volume offers a qualified and comprehensive analysis to determine effective competitive strategies taking into account the many different factors that affect company performance.