Management Science Applications in Tourism and Hospitality

ISBN-13: 9780789025180 / Angielski / Miękka / 2004 / 126 str.

Zheng Gu

Opis

Focusing on new developments in the application of management science to the tourism and hospitality industries, this collection contains eight papers on data envelopment analysis and forecasting methodology. The researchers use data envelopment analysis to assess hotel labor and multiunit restaurant productivity, and forecast hotel room occupancy

Spis treści

• Preface (Zheng Gu)
  
• A Multi-Criteria Approach to Destination Benchmarking: A Case Study of State Tourism Advertising Programs in the United States (Karl W. Wöber and Daniel R. Fesenmaier)
  
• An Exploratory Investigation of Multiunit Restaurant Productivity Assessment Using Data Envelopment Analysis (Dennis Reynolds)
  
• Hotel Labor Productivity Assessment: A Data Envelopment Analysis (Bo A. Hu and Liping A. Cai)
  
• Using Data Envelopment Analysis for Measuring and Benchmarking Productivity in the Hotel Sector (Marianna Sigala)
  
• Modeling Tourism Demand: A Decision Rules Based Approach (Rob Law, Carey Goh, and Ray Pine)
  
• Initially Testing an Improved Extrapolative Hotel Room Occupancy Rate Forecasting Technique (Rob Law)
  
• Forecasting in Short-Term Planning and Management for a Casino Buffet Restaurant (Clark Hu, Ming Chen, and Shiang-Lih Chen McCain)
  
• Applying City Perception Analysis (CPA) for Destination Positioning Decisions (Sara Dolnicar and Klaus Grabler)
  
• Index
  
• Reference Notes Included
  

O autorze

Zheng Gu