ISBN-13: 9780566087455 / Angielski / Miękka / 2009 / 198 str.
ISBN-13: 9780566087455 / Angielski / Miękka / 2009 / 198 str.
Written as a practical guide, this book provides authors with a set of 'golden rules' for producing a good business case. It explains and illustrates how to construct the principal sections of a business case including executive summary, strategic rationale, benefits, risks, budgets, and plans.