Making it Personal eloquently brings into focus the murky world of personalization algorithms and data tracking in order to interrogate the complex ways users understand and negotiate these systems. It usefully moves us beyond discussions of privacy, surveillance, and authenticity to skillfully interrogate what it really means to be subject to these algorithmic logics.
Tanya Kant is Lecturer in Media and Cultural Studies (Digital Media) at the University of Sussex, UK. She is Co-Managing Editor of the open access, multimedia publishing platform REFRAME.