Making Waves: Radio on the Verge

ISBN-13: 9781440102578 / Angielski / Miękka / 2008 / 192 str.

Mark Ramsey; Peter Smyth

Opis

Radio is on the verge all right, but on the verge of what? Are we on the cusp of a new renaissance, a time of unprecedented excitement and opportunity? Or are we headed, as some naysayers argue, towards an industry-wide twilight? Making Waves argues that it's the former, not the latter. This book can help any broadcaster navigate a digital wonderland of infinite choice and endless competition. Dive in. The water's fine. Let's make some waves.