Introduction 2About TikTok 2About This Book 3About You 4About Icons 4Project 1: Getting Started 6Making Smart Choices 6Getting Permission 7Copyright 7Understanding Safety 8Navigating The App 9Downloading TikTok 9Creating Your Profile 9Privacy 12Taking A Quick Look At The Features 14Equipment You'll Need 16Project 2: Finding Inspiration 17Using The Search Bar 17Top Videos 21Top Users 21Popular Videos 22Trending Sounds 23Live Streamers 25Hashtags 26The For You Page (Fyp) 27The Following Page 27The Friends Page 28Project 3: Popular TikToks 29Classic Dances 29Challenges 38Pranks 40The Water Bottle Prank 41The Water And Broom Prank 41The Toilet's Running Prank 41Lip Syncs 42Duets And Stitches 43More TikToks To Make 44Grwm 44Story Time 45Unboxing 45Lists 45Recipes 46Routine And Day In My Life 46Tutorial 46Haul 47Project 4: Making A TikTok 48Recording Your First TikTok 48Making A Plan 48Recording Options 49Using Sounds 51Applying Effects 55The Effects Library 55Trending Effects 56New Effects 57Popular Effects 58Special Tools 59Editing 62Uploading Your Content 63Adjusting Clips 64Sound Sync Versus Default 65Text 66Text-To-Speech 68Setting A Text Timer 70Transitions 72Adding Transitions Using The Effects Library 72Adding Custom Transitions 74Stickers 75Voiceovers 76More Editing Tools 80Uploading Your TikTok 82Video Description 82Hashtags 83Setting Your Thumbnail 85Privacy Settings 87Close Captions 87Posting To Other Platforms 88Top Creative Tips 90Bring The Energy 90Encourage Rewatches 91Experiment Often 92Grab Their Attention 92Make It Bingeable 93Listen To Comments 94Collaborate 95Project 5: Going LIVE 102Qualifying For TikTok LIVE 102Why Go LIVE 103Making Your Plan 104Think Of Your Goal 104Create A Rough Outline 104Decide How Long You Will Be Live 105It's All About Timing 106Give Your Followers A Heads Up 106Inspiration For Going LIVE 107Setting The Scene 109Test Your Internet Connection 109Framing 109Lighting 110Sound 111Keep Props Nearby 112Getting Ready To Go LIVE 112Using Enhance, Filters, And Effects While Live 116Engaging With Your Followers 119Co-Hosting 121Gifting 125Coins 125Sending Gifts 128Receiving Gifts 129For Your Safety 131Don't Feed The Trolls 131Working With Moderators 134Live Guidelines 135Project 6: Growing Your Audience 136Using The Metrics In Creator Tools 136Overview Metrics 139Content Metrics 142Follower Metrics 144Live Metrics 146Defining A Content Journal 148Content Buckets 149Making Your Content Journal 150Posting Frequency 156Using Drafts 156Understanding Viral Videos 157What Is Viral 158The TikTok Algorithm 158Using The Algorithm 159Increasing Your Chances Of Going Viral 160Taking A Closer Look At Your Most-Viewed Video 162Using Audience Growth Tips 166Counting Followers 166Putting It All Together 168Glossary 170
Will Eagle is a friend of your favorite TikTok stars and an experienced digital strategist who has worked for creator agency Collab.Inc, The Virgin Group, Leo Burnett, Google(r)/YouTube(r), and Pinterest. Will is author of four books, including YouTube Marketing For Dummies and books on TikTok and YouTube.
