Making Technology Investments Profitable: Roi Road Map from Business Case to Value Realization

ISBN-13: 9780470194003 / Angielski / Twarda / 2011 / 320 str.

Jack M. Keen; Raj Joshi

Opis

A guide to getting the crucial business case right?every time Showing professionals how to calculate the value of typical budgeting and funding requests quickly and easily, Making Technology Investments Profitable, Second Edition applies the "Value Realization" process, using proven strategies that maximize the business payoff from IT projects. Filled with case studies, this innovative book enables managers to confidently quantify, in a matter of minutes, the true business value of funding a desired project.

• New edition explains how to proactively manage the conversion of a business case's value promise to its value realization
• Includes dozens of new case studies on realizing maximum value from IT enabled investments from various industries and around the world
• New checklists and tables
• A dedicated Web site containing additional material, case studies, chat rooms, and blogs on the value-realization process

The Second Edition provides senior executives, project managers, and technical staff with new insights on how to get the crucial business case right, while also explaining how to proactively manage the conversion of the business case's value promise into the value reality of a completed project.

Spis treści

Preface to the Second Edition.

Acknowledgments.

Introduction.

PART ONE UNDERSTANDING VALUE LEAKS: MAJOR THREATS TO PROGRAM SUCCESS.

CHAPTER 1 Why Value Leaks Torpedo Program Success.

CHAPTER 2 Being "On–Value": The Essential Third Pillar of Investment Success.

PART TWO FLUSHING OUT VALUE LEAKS: A GUIDED JOURNEY.

CHAPTER 3 Avoiding Half–Right "Fixes".

CHAPTER 4 Introducing the Value Practices Audit.

CHAPTER 5 Evaluating Value Practice Areas.

CHAPTER 6 Shifting the Mind–Sets of Management: The Key Fix for Value Leaks.

PART THREE PLUGGING VALUE LEAKS: SUCCESS BEGINS HERE.

CHAPTER 7 Finding the Best Quick Wins.

PART FOUR GETTING THE BUSINESS CASE RIGHT.

CHAPTER 8 How to Recognize a Trustworthy Business Case.

CHAPTER 9 The Importance of Good Processes for Value Realization.

CHAPTER 10 Defi ning: Steps 1, 2, and 3 to Building Better Business Cases.

CHAPTER 11 Assessing: Steps 4, 5, and 6 to Building Better Business Cases.

CHAPTER 12 Delivering: Step 7 to Building Better Business Cases.

CHAPTER 13 Finding Hidden Value That Others Miss.

CHAPTER 14 Handling Intangibles: The Emotional Enigma of Value Realization.

CHAPTER 15 Using ROI Storytelling to Drive Home the Message.

CHAPTER 16 Selecting: Prioritizing Programs with Confidence and Ease.

CHAPTER 17 Tracking: Making Sure Benefi ts Get Realized.

APPENDIX Sample Business Case.

Glossary.

Bibliography.

About the Author.

Index.

O autorze

Jack M. Keen is the Value Analytics Leader with Infosys Consulting, the consulting arm of Infosys Technologies, Ltd., a leading global player in consulting and IT services. Mr. Keen has over twenty–five years of management consulting experience, including the past eighteen years as a value realization advisor to major global firms. Having completed hundreds of value realization engagements for clients based in over twenty countries on four continents, he is recognized worldwide as a thought leader in creating and delivering high?impact value realization approaches for major transformation programs. He is a charter member of Infosys′s global thought leadership team responsible for developing enhanced value realization approaches. A prolific author and accomplished speaker, he can be reached at JackMKeen@gmail.com.

Blurb

Take the mystery and anxiety out of maximizing business value from IT–enabled programs

Praise for the second edition of Making Technology Investments Profitable

"Addresses a huge program management gap–how to be sure an investment′s value proposal becomes true. Keen provides important thought leadership on a powerful topic which most organizations have not worked out yet and codifies important approaches which historically have only been practiced by a small cadre of very enlightened and edgy leaders. This book is value delivery 101, 201 and 301 rolled together. The lessons provided are relevant for all program/project managers and sponsors of major change programs."
Dan Rose, Head, North American Business Services, Syngenta, a world leader in agribusiness

"This book is a must have for organizations going through an IT–enabled business transformation. All too often serious benefit erosion is inevitable without the simple, yet powerful value leakage protection tools in Keen′s book. He identifies practical approaches to proactively manage value delivery throughout the program life cycle, such as value flow maps, value–based design, and stakeholder accountability. Adopters of the author′s recommendations can help their organization become better positioned to deliver superior returns."
Stephen J. Byers, Chief Information Officer & Group VP, Tate & Lyle PLC, a leading global provider of ingredients and solutions

Praise for the First Edition

"An extraordinary, practical, how–to–do–it book. The authors have been there, have the battle scars, and have an important message to communicate and do so with great impact. It should be on every CIO′s and project manager′s desktop."
F. Warren McFarlan, Professor, Harvard Business School

"Authors Keen and Digrius have created a powerful ensemble of topics that remove the stigma of traditional ROI process as well as offering a rare blend of conventional wisdom combined with practical guidelines, useful appendices, charts, checklists, and anecdotal user experiences. Comprehensive and complete, this book provides a litany of techniques for project success."
Paul C. Tinnirello, Executive Vice President, Information Services Division, A. M. Best Company