ISBN-13: 9781492338734 / Angielski / Miękka / 2013 / 114 str.
Products are sold for a price the customer is willing to pay. Thus - the customer is determining the product's value. This book explains how applying value analysis can help manufacturers improve the cash flow from their existing products and/or use value analysis to create new products with increased value to customers. Value improvement, not cost reduction, is the best way to make more money through satisfied customers.