Making It in the Minors: A Team Owner's Lessons in the Business of Baseball

ISBN-13: 9780786468676 / Angielski / Miękka / 2012 / 208 str.

Arthur P. Solomon; Allyn I. Freeman

Opis

This volume is about the successful operation of a sports franchise. While there are many sports-related books about what happens on the playing field, there are few written about the equally interesting but seldom told stories of what happens on the business side. Why does someone acquire a professional sports team? What goes into the branding, marketing, and entertainment that make some teams successful and others not? This book explores these questions and much more.