Make an Impact with Your Written English: How to Use Word Power to Impress in Presentations, Reports, PR and Meetings

ISBN-13: 9780749455194 / Angielski / Miękka / 2009 / 152 str.

Fiona Talbot

Opis

Writing effective business English is about creating clear, concise messages and avoiding verbosity; but the fewer words there are, the more important it is to get them right. This volume in the "Better Business English" series focuses on presentations, reports, note-taking, PR writing, technical writing, and writing for the web. Make an Impact with Your Written English helps non-native speakers write business English in a confident and competent voice.

Spis treści

• • Chapter - 00: Introduction;
  • Chapter - 01: Writing English for business;
  • Chapter - 02: Deciding your business writing objectives;
  • Chapter - 03: Reading and writing challenges and needs;
  • Chapter - 04: Writing for presentations and talks;
  • Chapter - 05: We all need to write to market and sell;
  • Chapter - 06: Making an impact through written word power;
  • Chapter - 07: Four steps to success;
  • Chapter - 08: Writing press releases and editorial;
  • Chapter - 09: Writing reports;
  • Chapter - 10: Writing agendas, meeting notes and minutes;
  • Chapter - 11: Word Power Skills 2.0

O autorze

Fiona Talbot is an internationally acclaimed business writing author and founder of the #wordpowerskills 4-step business writing system. She works in the UK and internationally, training and advising on how to deliver premier written corporate communication for both native and non-native English speakers in today's digital, global economy. Her books are workplace self-development guides and recommended reading in business schools and universities worldwide, as well as by large scale employers (such as The Federal Aviation Administration in the U.S.), medium-sized enterprises and start-ups. She has featured in major publications such as The Sunday Times, The Irish Times, The Press Association, Accounting Technician and Personnel Management, to name just a few.