Make Poverty Business : Increase Profits and Reduce Risks by Engaging with the Poor

ISBN-13: 9781874719960 / Angielski / Twarda / 2006 / 190 str.

Opis

Poor people in developing countries could make excellent suppliers, employees and customers but are often ignored by major businesses. This omission leads to increased risk, higher costs and lower sales. Meanwhile, businesses are asked by governments and poverty activists to do more for economic development, but their exhortations are rarely based on a proper business case. Make Poverty Business bridges the gap by constructing a rigorous profit-making argument for multinational corporations to do more business with the poor. It takes economic development out of the corporate social responsibility ghetto and places it firmly in the core business interests of the corporation, and argues that to see the poor only as potential consumers at the bottom of the pyramid (BOP) misses half of the story.

Spis treści

Preface 1. Introduction 2. What business can and can't do for the poor 3. What is poverty? How many people are poor? 4. Poverty and inefficiency traps 5. Security and the poor 6. Partnering and co-operating to reduce poverty 7. Innovation for poverty reduction 8. Making the changes 9. Reputation and country risk 10. Next steps